Empowering our distributors
At the heart of our business lies a simple truth: our distributors are essential to everything we do. We’re dedicated to supporting you with reliable products, exceptional service, and the resources you need to grow confidently in your market.
A connection that lasts
Our mission is to make your work easier, your customers happier, and your business stronger. Through a trusted partnership, we give you every advantage for long-term success. Discover the benefits designed to help our distributors grow and succeed.
Having helped define the DIN standard for worm-drive hose clamps, we continue to set benchmarks in quality and innovation. Our “Fit and Forget” commitment ensures lasting reliability, while our strong price-performance ratio delivers genuine value without compromising quality.
For distributors, this translates into tangible advantages:
- A product range built to the highest recognized standards
- Reliable quality that minimizes returns and complaints
- Strong brand recognition and trust from OEMs and customers
- Access to competitively priced, OE-quality products
- Greater customer satisfaction and long-term business growth with a reliable partner
Our products are manufactured to the Original Equipment (OE) quality standards of leading car manufacturers, ensuring precision, reliability, and long-lasting performance. Every component in our aftermarket portfolio meets the strict requirements of the automotive industry, helping you minimize — or even eliminate — customer complaints and returns. As an OEM supplier, we design, produce, and deliver each product to meet the highest industrial demands, ensuring consistent quality across all product categories. Every stage of production — from material selection to design and dimensional accuracy — is carefully monitored to maintain dependable results worldwide.
Did you know? At NORMA, we don’t just meet national and international standards — we help shape them. In 1998, NORMA played a key role in developing the DIN standard for worm-drive hose clamps, setting the benchmark the entire industry still follows today. This achievement reflects our long tradition of engineering excellence and our ongoing commitment to safety, reliability, and performance.
Building on this strong foundation, we continue to push boundaries with new technologies, materials, and designs that meet the evolving needs of our customers. The result is practical innovation — solutions that make processes simpler, improve reliability, and help our partners stay ahead in competitive markets.
Remember: "The name NORMA stands for the norm"!
Each year, we conduct more than 30,000 hours of engineering tests. This ensures every product meets the highest standards of reliability and performance. For our customers, that means peace of mind—knowing they can rely on solutions that work flawlessly, year after year. It’s why more than 10,000 customers across over 100 countries have chosen to work with us for over 75 years.
Our dedication goes beyond testing. We combine technical expertise with close collaboration, helping distributors, workshops, and service partners find solutions tailored to their specific needs. From high-performance applications in modern vehicles to everyday repair and maintenance, our broad aftermarket portfolio and innovative engineering deliver reliable results that reduce warranty claims, improve installation efficiency, and create long-term value throughout the supply chain.
We offer the best value at competitive prices, delivering top-tier quality without compromising affordability. Our reliable spare parts ensure long-lasting repairs and satisfied customers, helping you maintain trust and reduce costly returns. After all, quality saves money — because “saving” a few cents on inferior parts can quickly become expensive when failures occur. A clamp may seem like a small component, but if it fails, it can cause breakdowns, customer frustration, and high repair costs. Real savings come from real quality — using the right part, installed the right way.
Our professional order management and flexible distribution centers enable quick, accurate, and sustainable delivery from our hub in Marsberg, Germany. With seamless ERP data integration and eco-friendly packaging, we help our partners work smarter, faster, and more sustainably.
For distributors, this means:
- Fast and reliable part identification through TecDoc
- Seamless data integration into existing systems
- Simplified ordering processes
- Fast product availability from a central European hub
- Sustainable logistics with reduced emissions and recyclable packaging
- Tailored labeling and packaging for stronger brand recognition
- Improved efficiency, fewer errors, and lower administrative costs
- A trusted, single-source partner for long-term business growth
As a TecDoc Premier Data Supplier, we make finding the right product fast and effortless. All our aftermarket products are listed in TecDocand cross-referenced with the relevant vehicles and OE numbers, ensuring accurate part identification every time. Detailed product information can be seamlessly integrated into your own systems, simplifying your daily operations and improving efficiency.
With NORMA Group, you gain a partner that simplifies your procurement process. Our comprehensive product range is bundled into a clear and efficient ordering system, reducing complexity and saving both time and administrative effort. Orders can be placed easily through our dedicated order management team or conveniently via an optional EDI interface for fast, automated processing.
Our logistics teams offer flexible solutions to help strengthen your brand presence in the market. Upon request, we provide customized labeling and packaging tailored to your corporate design, ensuring your brand is visible and consistent across all deliveries. This added level of personalization allows you to offer a seamless experience to your customers while maintaining a professional appearance.
Our products are quickly available from our National Distribution Center in Marsberg, Germany, ensuring excellent parts availability and short delivery times. Short transport routes reduce CO₂ emissions and ease the burden on global supply chains — a clear advantage for both the environment and overall efficiency. In addition, we prioritize sustainable shipping practices: all products are delivered loosely packed in recyclable cardboard boxes, without unnecessary plastic or extra packaging.
We support your business with detailed and reliable product data, including descriptions, technical specifications, and high-quality images — all ready for seamless integration into your ERP or order management systems. This ensures accurate information, efficient workflows, and simplified handling throughout your sales and logistics processes.
Our experienced experts provide tailored product training, while multilingual marketing materials help you promote and sell with confidence. Together, we combine quality, knowledge, and support to strengthen your business and your customer relationships.
For distributors, this means:
- A single, reliable supplier for a comprehensive product range
- Reduced supplier complexity and easier inventory management
- Direct access to expert advice, customized training, and marketing support
- Proven quality and strong brand recognition that build trust and drive sales
- Greater flexibility to meet customer needs and achieve long-term success
With more than 27,000 products, NORMA offers one of the broadest portfolios of joining and fastening solutions in the automotive aftermarket. Our range covers both passenger and commercial vehicles, providing reliable solutions for nearly every connection or repair. As a one-stop shop, we combine standardized connection products with the engineering expertise to develop customized solutions for specific requirements. Supported by our strong global brands, our portfolio delivers proven quality, simplifies sourcing, and helps you stay competitive in demanding markets.
Our distributors benefit from more than just high-quality products — they gain access to the expertise behind them. Your dedicated NORMA Group expert team is on hand to provide professional consultation on all connecting and joining topics, ensuring you always have the right solution for your customers. In addition, our experienced instructors offer tailor-made training programs designed to meet your specific needs, helping your teams strengthen their technical knowledge and sales confidence.
At NORMA, we believe strong partnerships start with personal connections. Your dedicated NORMA contact person works where you are — not in a call center, but close to your market, speaking your language and understanding your needs. We support you with a full range of marketing and communication materials, from product brochures and promotional leaflets to trade marketing and sales tools. Together, we create individual marketing and sales campaigns designed to strengthen your market presence and boost visibility.
